[START HERE] - Introduction to the Engage Conversation Engine

[START HERE] - Introduction to the Engage Conversation Engine

The Power of Personal Conversations

Please take five minutes to read this article. A clear understanding of the Conversation Mindset will help you reach the highest levels of success with the EngageCE system.

The Problem - Getting Leads to Respond

It's relatively easy to generate leads these days. Google and Facebook ads can deliver people inexpensively to businesses of any size, in any market. If you have a reasonably interesting offer on the other side of your ad, leads are not your biggest concern.

The problem is, once you have a lead, it's still only a one-way conversation. A single ad or lead offer won't generate large numbers of immediate clients. Leads may give you their contact information, but most often they're still not ready to talk to you.

Without active two-way conversation, you really don't know which leads are valuable and which aren't worth your time. The faster we can confirm this, the more efficient we can be with our follow-up.

So how do we best use text, email, and the phone to get leads to actually respond and start the conversation?

The Solution - Engage Conversation Engine

EngageCE is the answer. It's designed to gently nudge leads into contacting you, with a unique combination of social engineering and powerful technology.

When new leads arrive, they enter a pre-defined conversation sequence which begins the conversation for you. On a set schedule, the sequence sends messages by text, email, and ringless voicemail, using open-ended questions and prompts that nudge them to respond. When a lead replies, EngageCE hands the conversation over to you and removes the lead from further automated messaging.

This powerful automation ensures consistent communication with every lead. As a result, you create more conversations with more people (and inevitably sign more clients). You can also analyze your results and use the data to improve your sequences and make them even more powerful.

Best of all, the grinding follow-up work is done for you while you continue to work on other aspects of your business. You only have conversations with the people who are ready to talk to you!

And there's an added bonus. By generating more conversations, you're increasing the effectiveness of the rest of your marketing overall. When you talk to more of your existing leads, you don't have to work as hard (or spend as much) to keep your pipeline full of new leads. With more conversations, your cost to talk to a lead drops, stretching your advertising budget further.

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BUT... and this is the important thing... success requires a Conversation Mindset.

How to Succeed with EngageCE

Successfully creating conversations requires personal attention to your leads' needs. By showing interest in helping them, you establish the ""know, like and trust"" factors that encourage them to respond.

An automated sequence will quickly become an annoyance if your messaging doesn't address the recipient's needs. If it doesn't align with their original reason for signing up, it can be just as bad as blasting sales spam at them. It will only turn them off and generate complaints.

With automated tools, it's easy (and tempting) to play the €œnumbers game€ by mass sending to large groups. But sending more is nowhere near as effective as sending smart. Keeping your campaign segments small and highly-targeted lets you personalize messaging for increased response.
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Tips for Maximum Success

  • DO create campaign segments and sequences that are specialized to the lead generation offers you're running. If it's a list of homes in a certain area, or price range, mention those things in your communications. Remind your leads of the information they originally requested.
  • DO NOT use large, unfocused segments, or dump large numbers of leads into your automated campaigns. In addition to being less effective overall, this process can land you in all types of trouble, from ad suspensions, to bans from search engines, to regulatory non-compliance penalties.
  • DO review and follow our Regulatory Compliance documentation. It's the safest way to avoid penalties that could have serious consequences for your business.

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